13 Dec Zucchi Brazil launches the country's first e-commerce site for ornamental rocks

This Monday (13), the Zucchi Brazil, arm of Zucchi for the Brazilian market, launches an exclusive and unprecedented e-commerce in the ornamental stone sector. Created to offer greater empowerment to the Brazilian customer, the online store will only carry out B2B (business-to-business) sales, initially for marble workers and distributors.

According to the e-commerce manager at Zucchi, Rafael Alves, the main feature and objective of this new sales channel is to place the customer at the center of all actions, offering a 360 and uniform experience across all of the company's sales channels. Zucchi.

“With e-commerce, customers can check prices and stock availability, take advantage of different payment methods and make a satisfactory purchase from wherever they are and at whatever time they prefer,” says Rafael.

Not only for 100% online purchases, in e-commerce Zucchi The customer will have direct interaction with the traditional sales channel, allowing them to start the purchase through the platform and complete it with a salesperson, or vice versa.

“Fostering omnichannel, offering a personalized and uniform journey, impacting the customer with the best information at the best time, regardless of the channel used, paves the way for an incredible future”, adds Rafael.

FOCUS ON INNOVATION

With this new project Zucchi will have the opportunity to influence new consumer behavior and dictate how the market will understand e-commerce and its functionalities. 

The director of Zucchi Brazil, Leonardo Tatagiba, says that this project is another step in the Zucchi with a focus on the company's digital transformation. “Innovation is part of our values ​​and the launch of the first e-commerce site for stones in the Brazilian market is another chapter in our journey to find new ways to make the customer experience increasingly better. Whenever there is innovation and pioneering, Zucchi will be involved”, he highlights.

According to Tatagiba, the company will continue to sell offline through its executives, as e-commerce is another tool to increase and boost sales. It will be a way to increase the reach of areas not previously reached, by being present in more than one channel.

To access the e-commerce of Zucchi Brazil, access: .

For more information, please email: sac@granitozucchi.com.br.