27 January Viva Magenta: Pantone's 2023 Color of the Year
The North American company Pantone shared the color of the year, Long live Magenta, but why is this so important?
O Pantone Color System was created in 1963 to solve the problem of color identification in the printing industry. Each color, in each shade and hue, has a corresponding number in this scale.
Widely used, it has become the most important color identification system in the world. Some countries, such as Canada and South Korea, use the Pantone scale to specify the colors of their flags.
HOW IS IT CHOSEN?
The choice of the color of the year is based on research carried out by the Pantone Color Institute to understand the cultural emotions of the time. This is where the questions of color psychology come in. In addition to in-depth studies on the future trends For the upcoming seasons, tones are generally chosen that convey the conflicts and victories of the times we live in, seeking balance in the midst of everything.
In 2021, for example, Pantone chose two colors – a bright yellow and a shade of gray – to represent the resilience and optimism needed to face the challenging and unprecedented moment that humanity was experiencing due to the pandemic.
WHY IS THIS IMPORTANT?
The Color of the Year reflects the customer preferences and can be used in consumer products and designs – being on top of these trends helps you understand and delight your audience.
To the consumer, a color provides a conscious impression that only comes from wearing it. On any given day, the colors you choose to wear affect your mood and your desire to be noticed by others. Color is an important part of our language and how we present ourselves to the world.
It’s the first thing we see and connect with. It’s a visual language that everyone understands, a message that crosses all genders, generations and geographies.
Learning more about the unique and particular message that colors have, makes you raise your voice, be more expressive, more connected with society, or bring people a more holistic understanding, which will also be understood by your colleagues and groups.
As a global visual language, color has the power to say what words cannot.
VIVA MAGENTA
According to Pantone, Long live Magenta It is a color rooted in nature, descending from the red family, and expressing a new vigor. It is bold and fearless, a pulsating color whose exuberance drives celebration, joy and optimism, thus writing a new narrative.
DECORATION AND ARCHITECTURE
In our sector, the ornamental rock market, we can and should use this psychological tool to become even more fashionable and to be on top. To have a differential and provide the same boldness e exclusivity to our customers.
All light basic tones such as white, beige, gray and black can match with the Long live Magenta. We have prepared some environments for you to get inspired by marble Iris White, quartzite, dolomite Matterhorn and the exotic granite Via Lactea.
Of course, you can always let your imagination create different types of combinations, and using this color in 2023 will certainly make you stand out.
Zucchi has more than 100 colors in a vast portfolio of Dolomites, Marbles, Quartzites and Granites that you can choose to create the perfect combination. Check it all out here, in our Virtual Showcase.
It's a new world of possibilities.