27 jul Italian Polishing is now Zucchi Brazil

Italian Polishing, an operation of Zucchi for the Brazilian market, gives way to a new brand: Zucchi BrazilThis change is part of the strategy to modernize operations in Brazil and focuses primarily on innovation, new technologies, new sales channels, and a new product line. Zucchi, which has always been recognized as the most innovative company in the stone export market, now brings this DNA to the Brazilian market as well.

But what changes from this new phase?

According to the director of the Brazilian operation, Leonardo Tatagiba, this new phase seeks a differentiated positioning in the local market, largely guided by new technologies and a new sales process focused on customer success.

"We're implementing a new CRM in the domestic market, which will provide productivity and management gains for our sales representatives, as well as paving the way for new ways of interacting with customers. Our objective is to create a unique and exclusive operation in Brazil that puts the customer at the center of our strategy," comments Tatagiba.

New product line.

With the change, the Zucchi begins operating a new product line focused more on natural materials. As in the international market, the goal is to popularize Brazilian marble and also to further introduce quartzite, already highly sought after, into other markets.

In addition to new products, Zucchi Brazil will undergo a change in its digital channels. A new website, a new social media identity, and more personalized communication with customers are also part of this new era.