{"id":8363,"date":"2021-12-13T17:12:45","date_gmt":"2021-12-13T20:12:45","guid":{"rendered":"https:\/\/zucchistones.com\/?p=8363"},"modified":"2025-06-24T15:38:38","modified_gmt":"2025-06-24T18:38:38","slug":"zucchi-brasil-lanca-o-primeiro-e-commerce-de-rochas-ornamentais-do-pais","status":"publish","type":"post","link":"https:\/\/zucchistones.com\/blog\/zucchi-brasil-lanca-o-primeiro-e-commerce-de-rochas-ornamentais-do-pais\/","title":{"rendered":"Zucchi Brasil lan\u00e7a o primeiro e-commerce de rochas ornamentais do pa\u00eds","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Nesta segunda-feira (13), a Zucchi Brasil, bra\u00e7o da Zucchi para o mercado brasileiro, lan\u00e7a um e-commerce exclusivo e in\u00e9dito no setor de rochas ornamentais. Criada para oferecer maior empoderamento ao cliente brasileiro, a loja online ir\u00e1 realizar somente vendas B2B (business-to-business), inicialmente para marmoristas e distribuidores.<\/p>\n\n\n\n<p>Segundo o gerente de e-commerce da Zucchi, Rafael Alves, a principal caracter\u00edstica e objetivo deste novo canal de vendas \u00e9 colocar o cliente no centro de todas as a\u00e7\u00f5es, oferecendo uma experi\u00eancia 360 e uniforme em todos os canais de venda da Zucchi.<\/p>\n\n\n\n<p>&#8220;Com o e-commerce, o cliente poder\u00e1 realizar consulta de pre\u00e7o, disponibilidade de estoque, aproveitar diversas formas de pagamento e efetivar uma compra satisfat\u00f3ria de onde estiver e no hor\u00e1rio que preferir\u201d, relata Rafael.<\/p>\n\n\n\n<p>N\u00e3o s\u00f3 pela compra 100% online, no e-commerce Zucchi o cliente ter\u00e1 uma intera\u00e7\u00e3o direta com o canal de vendas tradicional, permitindo que possa come\u00e7ar a compra pela plataforma e finalizar com um vendedor, ou vice e versa.<\/p>\n\n\n\n<p>\u201cFomentar a omnicanalidade, oferecer uma jornada personalizada e uniforme, impactando o cliente com a melhor informa\u00e7\u00e3o no melhor momento dele, independente do canal utilizado, abre caminho para um futuro incr\u00edvel&#8221;, acrescenta Rafael.<\/p>\n\n\n\n<p><strong>FOCO NA INOVA\u00c7\u00c3O<\/strong><\/p>\n\n\n\n<p>Com esse novo projeto a Zucchi ter\u00e1 a oportunidade de influenciar um novo comportamento de consumo e ditar como o mercado ir\u00e1 entender o e-commerce e suas funcionalidades.&nbsp;<\/p>\n\n\n\n<p>O diretor da Zucchi Brasil, Leonardo Tatagiba, afirma que esse projeto \u00e9 mais um passo da Zucchi com foco na transforma\u00e7\u00e3o digital da empresa. &#8220;A inova\u00e7\u00e3o est\u00e1 em nossos valores e o lan\u00e7amento do primeiro e-commerce de pedras do mercado brasileiro \u00e9 mais um cap\u00edtulo da nossa jornada de buscar novas formas para tornar a experi\u00eancia do cliente cada vez melhor. Sempre que houver inova\u00e7\u00e3o e pioneirismo a Zucchi estar\u00e1 envolvida\u201d, destaca.<\/p>\n\n\n\n<p>Ainda segundo Tatagiba, a empresa continuar\u00e1 com suas vendas offline realizadas por meio de seus executivos, pois o e-commerce chega como mais uma ferramenta de trabalho para agregar e alavancar o n\u00famero de vendas. Ser\u00e1 uma forma de potencializar o alcance de \u00e1reas n\u00e3o atingidas at\u00e9 ent\u00e3o, estando presente em mais de um canal.<\/p>\n\n\n\n<p>Para acessar o e-commerce da Zucchi Brasil, acesse: .<\/p>\n\n\n\n<p>Para mais informa\u00e7\u00f5es, envie um e-mail para: <a href=\"mailto:sac@granitozucchi.com.br\">sac@granitozucchi.com.br<\/a>.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Inicialmente trabalhando com marmoristas e distribuidores, a plataforma permite a compra 100% automatizada.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":2,"featured_media":8364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[244],"tags":[310,311,312,313,260,314,280,315,269,316,317,261],"class_list":["post-8363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-cliente-no-centro","tag-compra-online","tag-disrupcao","tag-e-commerce","tag-inovacao","tag-loja-online","tag-marmore","tag-novidade","tag-quartzito","tag-revolucao-digital","tag-rochas-ornamentais","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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