{"id":5287,"date":"2020-05-18T18:11:06","date_gmt":"2020-05-18T21:11:06","guid":{"rendered":"https:\/\/zucchistones.com\/brazilian-marble-is-the-new-black\/"},"modified":"2020-05-18T18:11:06","modified_gmt":"2020-05-18T21:11:06","slug":"brazilian-marble-is-the-new-black-2","status":"publish","type":"post","link":"https:\/\/zucchistones.com\/blog\/brazilian-marble-is-the-new-black-2\/","title":{"rendered":"Brazilian marble is the new black","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Com o objetivo de promover os m\u00e1rmores brasileiros, a Zucchi lan\u00e7ou a campanha “Brazilian Marble is the new black” (M\u00e1rmore brasileiro \u00e9 o novo preto, em tradu\u00e7\u00e3o literal) . A ideia foi fazer uma par\u00f3dia com a famosa express\u00e3o em ingl\u00eas \u201cTHE NEW BLACK\u201dque \u00e9 usada para dizer que algo \u00e9 a nova moda, a nova mania, a nova bola da vez. Ou seja, algo que agora \u00e9 popular, \u00e9 descrito como sendo \u201cTHE NEW BLACK\u201d.<\/p>\n

A express\u00e3o “THE NEW BLACK” tem origem no mundo da moda. A cor preta, \u00e9 considerada uma cor que n\u00e3o sai de moda. \u00c9 a cor de todas as esta\u00e7\u00f5es e tend\u00eancias. Por\u00e9m, quando h\u00e1 uma mudan\u00e7a e outra cor acaba ficando em alta, \u00e9 comum dizer algo como \u201cgreen is the new black\u201d, \u201cwhite is the new black\u201d, \u201cpink is the new black\u201d.<\/p>\n

A express\u00e3o ainda ficou mais famosa ap\u00f3s a Netflix lan\u00e7ar o seriado “The Orange is the black”. Quem acompanha o seriado sabe que a protagonista Piper Chapman \u00e9 uma mulher bonita, rica, influente e frequentadora dos altos c\u00edrculos sociais. Mas mesmo assim, ela acaba sendo presa e sentenciada h\u00e1 15 meses de pris\u00e3o por ter transportado dinheiro para sua namorada, \u00a0uma traficante internacional. Nos EUA, o uniforme dos presidi\u00e1rios \u00e9 laranja (orange); portanto, Piper acaba tendo de trocar todo aquele mundo maravilhoso de uma socialite por uma uniforme laranja. Ent\u00e3o, uma amiga envia uma foto para ela com a senten\u00e7a ORANGE IS THE NEW BLACK (o macac\u00e3o laranja \u00e9 a nova tend\u00eancia). Ou seja, uma maneira de dizer que Piper ter\u00e1 de se adaptar ao mundo das presidi\u00e1rias.<\/p>\n

\"Divulga\u00e7\u00e3o:

O seriado da Netflix “Orange is the black” tornou a express\u00e3o “The New Black”ainda mais famosa.<\/p><\/div>\n

Por qu\u00ea o m\u00e1rmore brasileiro \u00e9 o novo preto?<\/h2>\n

Sendo a pedra natural mais antiga na humanidade, utilizada desde o nascimento das primeiras civiliza\u00e7\u00f5es ocidentais, o m\u00e1rmore sempre foi reconhecido pela sua nobreza e luxo. Considerada uma pedra natural que nunca saiu de moda, o m\u00e1rmore hoje se encontra nas mais luxuosas casas e ambientes ao redor do mundo.<\/p>\n

Entretanto, o m\u00e1rmore brasileiro vem se tornando a nova moda entre as pedras naturais. Uma grata surpresa nos \u00faltimos anos, que ao contr\u00e1rio dos demais m\u00e1rmores ao redor do mundo, o brasileiro possui uma dureza mais consistente, principalmente nos m\u00e1rmores dolom\u00edticos. Esse \u00e9 um grande diferencial dessa pedra brasileira, pois somente no Brasil se encontram m\u00e1rmores com a resist\u00eancia e dureza acima da m\u00e9dia caracter\u00edstica desse produto.<\/p>\n

Essa dureza mais consistente, possibilitou a aplica\u00e7\u00e3o em ambientes que eram considerados sens\u00edveis, como as bancadas de cozinhas, por exemplo. Segundo Andr\u00e9 Zucchi, nosso especialista de pedras naturais, o m\u00e1rmore tradicional possui uma porosidade muito grande, devido a sua forma\u00e7\u00e3o calc\u00edtica. Isso sempre foi um limitador para aplica\u00e7\u00e3o dessa pedra em bancadas e ilhas de cozinha.\u00a0 “No caso dos novos m\u00e1rmores brasileiros, que tem uma forma\u00e7\u00e3o mais dolom\u00edtica, a absor\u00e7\u00e3o \u00e9 menor e a dureza \u00e9 muito maior do que um m\u00e1rmore tradicional, evitando assim arranh\u00f5es, infiltra\u00e7\u00f5es e manchas, explica Andr\u00e9.<\/p>\n

Por\u00e9m, ele alerta que a pedra continua sendo m\u00e1rmore, n\u00e3o chegando a dureza dos granitos e quartzitos. Ent\u00e3o, at\u00e9 mesmi os m\u00e1rmores dolom\u00edticos necessitam de aten\u00e7\u00e3o especial.\u00a0 “N\u00e3o tente deixar seu m\u00e1rmore dolom\u00edtico dormir com manchas de vinho e lim\u00e3o de um dia para o outro. Essa pedra cl\u00e1ssica ainda precisa de uma aten\u00e7\u00e3o especial”, explica.<\/p>\n

Quer conhecer mais sobre os m\u00e1rmores brasileiros da Zucchi? Clique aqui<\/a><\/strong> e acesse nosso portf\u00f3lio.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Com o objetivo de promover os m\u00e1rmores brasileiros, a Zucchi lan\u00e7ou a campanha “Brazilian Marble is the new black” (M\u00e1rmore brasileiro \u00e9 o novo preto, em tradu\u00e7\u00e3o literal) . A ideia foi fazer uma par\u00f3dia com a famosa express\u00e3o em ingl\u00eas \u201cTHE NEW BLACK\u201dque \u00e9 usada para dizer que algo \u00e9 a nova moda, a nova mania, a nova bola da vez. Ou seja, algo que agora \u00e9 popular, \u00e9 descrito como sendo \u201cTHE NEW BLACK\u201d.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":2,"featured_media":5863,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[246],"tags":[],"class_list":["post-5287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marmore"],"yoast_head":"\nBrazilian marble is the new black - Zucchi Stones<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zucchistones.com\/blog\/brazilian-marble-is-the-new-black-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brazilian marble is the new black - Zucchi Stones\" \/>\n<meta property=\"og:description\" content=\"Com o objetivo de promover os m\u00e1rmores brasileiros, a Zucchi lan\u00e7ou a campanha "Brazilian Marble is the new black" (M\u00e1rmore brasileiro \u00e9 o novo preto, em tradu\u00e7\u00e3o literal) . A ideia foi fazer uma par\u00f3dia com a famosa express\u00e3o em ingl\u00eas \u201cTHE NEW BLACK\u201dque \u00e9 usada para dizer que algo \u00e9 a nova moda, a nova mania, a nova bola da vez. 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