{"id":10127,"date":"2023-01-27T10:11:22","date_gmt":"2023-01-27T13:11:22","guid":{"rendered":"https:\/\/zucchistones.com\/?p=10127"},"modified":"2023-01-27T10:11:22","modified_gmt":"2023-01-27T13:11:22","slug":"viva-magenta-a-cor-do-ano-de-2023-da-pantone","status":"publish","type":"post","link":"https:\/\/zucchistones.com\/blog\/viva-magenta-a-cor-do-ano-de-2023-da-pantone\/","title":{"rendered":"Viva Magenta: a cor do ano de 2023 da Pantone","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

A empresa norte-americana Pantone compartilhou a cor do ano, Viva Magenta<\/strong>, mas por que isso \u00e9 t\u00e3o importante? <\/span><\/p>\n\n

O <\/span>Pantone Color System<\/b> foi criado em 1963 para resolver o problema de identifica\u00e7\u00e3o de cores na ind\u00fastria de impress\u00e3o. Cada cor, em cada sombra e matiz, tem um n\u00famero correspondente nesta escala.<\/span><\/p>\n\n

Amplamente utilizado, tornou-se o sistema de identifica\u00e7\u00e3o de cores mais importante do mundo. Alguns pa\u00edses, como Canad\u00e1 e Coreia do Sul, utilizam a escala Pantone para especificar as cores de suas bandeiras.<\/p>\n\n

COMO \u00c9 ESCOLHIDA?<\/b><\/h4><\/h4>\n\n

A escolha da cor do ano \u00e9 feita com base em pesquisas realizadas pelo Instituto da Cor Pantone para entender as <\/span>emo\u00e7\u00f5es culturais <\/b>da \u00e9poca. \u00c9 a\u00ed que entram as quest\u00f5es da psicologia das cores. Al\u00e9m de estudos aprofundados sobre as<\/span> futuras tend\u00eancias<\/b> para as pr\u00f3ximas esta\u00e7\u00f5es, geralmente s\u00e3o escolhidos tons que traduzam bem os conflitos e vit\u00f3rias dos tempos que vivemos, buscando o equil\u00edbrio em meio a tudo.<\/span><\/p>\n\n

Em 2021, por exemplo, a Pantone escolheu duas cores \u2013 um amarelo vivo e um tom de cinza \u2013 para representar a resili\u00eancia e o otimismo necess\u00e1rios para enfrentar o momento desafiador e sem precedentes que a humanidade vivia devido \u00e0 pandemia. \n<\/p>\n\n

POR QUE ISSO \u00c9 IMPORTANTE?<\/b><\/h4><\/h4>\n\n

A Cor do Ano reflete as<\/span> prefer\u00eancias do cliente<\/b> e serve para ser usada em produtos e designs de consumo \u2013 estar no topo dessas tend\u00eancias ajuda voc\u00ea a entender e encantar seu p\u00fablico.<\/span><\/p>\n\n

Para o consumidor, uma cor oferece uma impress\u00e3o consciente que s\u00f3 vem com o uso dela. Em qualquer dia, as cores que voc\u00ea escolhe para vestir afetam seu humor e seu desejo de ser notado pelos outros. <\/span>A cor \u00e9 uma parte importante da nossa linguagem e de como nos apresentamos ao mundo.<\/span><\/i><\/p>\n\n

\u00c9 a primeira coisa que vemos e com a qual nos conectamos. \u00c9 uma linguagem visual que todos entendem, uma mensagem que atravessa todos os g\u00eaneros, gera\u00e7\u00f5es e geografias.<\/p>\n\n

Aprender mais sobre a mensagem \u00fanica e particular que as cores t\u00eam, faz com que voc\u00ea levante a voz, seja mais expressivo, mais conectado com a sociedade, ou traga \u00e0s pessoas uma compreens\u00e3o mais hol\u00edstica, que tamb\u00e9m ser\u00e1 compreendida por seus colegas e por seus grupos.<\/p>\n\n

Como linguagem visual global, a cor tem o poder de dizer o que as palavras n\u00e3o podem.<\/span><\/i><\/p>\n\n

VIVA MAGENTA<\/strong><\/h4><\/h4>\n\n

Segundo a Pantone, <\/span>Viva Magenta<\/b> \u00e9 uma cor enraizada na natureza, que descende da fam\u00edlia dos tons vermelhos, e expressa um novo vigor. \u00c9 ousada e destemida, uma cor pulsante cuja exuber\u00e2ncia impulsiona a celebra\u00e7\u00e3o, a alegria e o otimismo, escrevendo assim uma nova narrativa.<\/span><\/p>\n\n

\"Viva<\/figure>\n\n

DECORA\u00c7\u00c3O E ARQUITETURA<\/b><\/h4><\/h4>\n\n

Em nosso setor, o mercado de rochas ornamentais, podemos e devemos usar essa ferramenta psicol\u00f3gica para ficar ainda mais na moda e estar no topo. Ter um diferencial e proporcionar a mesma ousadia<\/strong> e exclusividade<\/strong> aos nossos clientes.<\/span><\/p>\n\n

Todos os tons b\u00e1sicos claros, como branco, bege, cinza e preto, podem combinar com o <\/span>Viva Magenta<\/b>. Preparamos alguns ambientes para voc\u00ea se inspirar com o m\u00e1rmore Iris White<\/a>, o quartzito , a dolomita Matterhorn<\/a> e o granito ex\u00f3tico Via Lactea<\/a>.<\/span><\/p>\n\n\n\n

<\/p>\n\n\n\n\n\n

<\/p>\n\n\n\n\n\n

<\/p>\n\n\n\n\n\n

<\/p>\n\n\n\n

Claro que voc\u00ea sempre pode deixar a imagina\u00e7\u00e3o criar diversos tipos de combina\u00e7\u00f5es, e usar essa cor, em 2023, com certeza vai te destacar.<\/p>\n\n

Zucchi tem mais de 100 cores em um vasto portf\u00f3lio de Dolomitas, M\u00e1rmores, Quartzitos e Granitos que voc\u00ea pode escolher para criar a combina\u00e7\u00e3o perfeita. Confira tudo aqui, em nossa Vitrine Virtual<\/a>.<\/span><\/p>\n\n

\u00c9 um novo mundo de possibilidades.<\/span><\/em><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

A empresa norte-americana Pantone compartilhou a cor do ano, Viva Magenta, mas por que isso \u00e9 t\u00e3o importante? <\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":2,"featured_media":10158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[244],"tags":[322,323,366,367],"class_list":["post-10127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-cor-do-ano","tag-pantone-pt-br","tag-tendencia-pt-br","tag-viva-magenta-pt-br"],"yoast_head":"\nViva Magenta: a cor do ano de 2023 da Pantone - Zucchi Stones<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zucchistones.com\/blog\/viva-magenta-a-cor-do-ano-de-2023-da-pantone\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viva Magenta: a cor do ano de 2023 da Pantone - 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