Inside KBIS 2025 with Zucchi

KBIS 2025, one of North America’s largest design and architecture events, unveiled major innovations. Zucchi Luxury Stones was present to reinforce the leading role of natural stones, highlighting their ability to transform spaces and solidify their status as the ideal choice. Over 670 exhibitors participated in the 500,000-square-foot space at the Las Vegas Convention Center.

Beyond showcasing trends, the event also served as a key platform, offering strategic opportunities and meaningful interactions among participants. Among the standout materials, Matterhorn – a dolomitic marble with timeless elegance – attracted attention for its sophistication and versatility.

Zucchi emphasized that natural stones are not only sustainable choices but also timeless options for elevating spaces with sophisticated beauty. The event also facilitated the exchange of insights on global trends, boosting the visibility of the Brazilian stone industry on the international stage.

Brazil Takes the Spotlight

Brazilian natural stones were prominently featured at KBIS 2025, showcasing their excellence and global appeal. For the second consecutive year, Brazil was represented at It’s Natural – Brazilian Natural Stone, an initiative by the Center for Stones and ApexBrasil that promotes sustainability, innovation, and the quality of Brazilian materials in the international market. This initiative solidifies Brazil’s position as a leading global exporter.

In addition to showcasing Brazilian stones, the event served as a platform for insightful discussions on sustainability and innovation, fostering a valuable exchange of knowledge among participants.

Zucchi, in partnership with Pacific Shore Stones and represented by Bre Covell, presented a special program at the It’s Natural event, featuring the lecture ‘Brazilian Natural Stones: A Sustainable Legacy for Modern Design.’ During the lecture, several key topics were discussed, including:

– Global Presence: According to data from the Stone Center and ApexBrasil, one in four materials used in architectural projects in the United States is sourced from Brazil. This emphasizes the growing influence and increasing demand for Brazilian natural stones in contemporary design.

– Sustainability: Zucchi has implemented water recycling practices, reusing 100% of the water used in its production process. This not only reduces environmental impact but also lowers operational costs. Additionally, 70% of the energy consumed at its headquarters is sourced from solar power, reinforcing the company’s commitment to cleaner, more sustainable production. The extraction of natural stones is carried out in compliance with strict environmental standards, ensuring the preservation of natural resources.

– Social Impact and Innovation: In addition to investing in reforestation projects, Zucchi supports local initiatives for children and contributes to animal shelters, positively impacting the communities where it operates.

– International Expansion: Brazilian materials are making an increasing mark in both the United States and European markets, solidifying Brazil’s position as a global leader in the natural stone industry.

The Matterhorn was also showcased at the booth, standing out for its refined aesthetics and unique features.

Discover More About Brazil’s Participation in KBIS 2025 by Reading the Full Article from the Center for Stones.

What Makes Matterhorn Unique?

∎ Impeccable white background, with no pink tones – a highly valued attribute in the market, ensuring maximum uniformity.
∎ Soft blue and gray veining – the perfect balance between elegance and naturalness.
∎ High resistance and durability – making this stone a reliable choice for various applications.
∎ Versatility – perfect for kitchens, bathrooms, and sophisticated spaces.

Matterhorn received outstanding feedback, underscoring the rising demand and appreciation for authentic natural materials. Its refined aesthetics and superior performance were particularly highlighted.

Trends in Architecture and Design

KBIS 2025 presented technological and sustainable innovations shaping the future of architecture and design – many of which are already part of Zucchi’s practices:

❱ Automation and AI, optimizing designs and making processes more efficient.
❱ Smart systems, improving energy efficiency and space functionality.
❱ Sustainable materials, reducing waste and increasing durability.

Zucchi leads these trends by continuously investing in technology, combining productive efficiency with environmental responsibility. Each material undergoes advanced processes that enhance sophistication and durability, all while minimizing environmental impact:

✔ Rigorous block selection and use of premium inputs.
✔ Automated production, reducing waste.
✔ Vacuum chambers and UV resin, enhancing the durability of slabs.

The market remains strong, with a growing demand for natural and sustainable products, driving the appreciation of exclusive marbles and quartzites. This movement reinforces innovation and sustainability as key differentiators in the market.

It’s Just the Beginning!

Zucchi’s presence reinforces its position as a global leader in natural stones. In addition to showcasing exclusive materials, the company strengthened strategic partnerships and demonstrated the excellence of Brazilian stones on the international stage.

Every piece, sculpted by nature, tells a timeless story, and Zucchi has the honor of transforming these treasures into surfaces that not only inspire but also connect people to nature, uniting beauty, exclusivity and sustainability.

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